Basecamp Video
Ad Campaign
Client: 37Signals
Services: Hand-Lettered Visual Assets
Hand-lettered assets for a workflow software ad campaign video
Opportunity:
Bring a hand-drawn, playful edge to a short web ad for Basecamp to show how it’s set apart from its competitors in the project management software realm.
Solution:
A fun, collaborative project where we utilized all hand-crafted elements to create a punchy, engaging web ad. Using inspiration from the Basecamp brand, hand-written fonts, and original concepting, I created hand-lettered text elements that guided the video flow.
Concepting
Full mock-ups for all text elements using tracing paper and sharpie. After approvals, transferred designs to white and yellow illustration board.
Concept brainstorm thumbnails for the three key “C” words: “Confusing,” “Convoluted,” and “Complicated”
