The Opportunity:

A playful, vibrant, professional brand identity for a new, unique educational and consulting company concept based around cultivating human connection and teaching relational skills in creative contexts.

The Solution:

Using a rich, organic color palette, with a fun, old-school ‘schoolhouse’ vibe, strong hand-lettered typography, and playful ‘doodle’ design elements I created an identity balancing the depth and child-like curiosity inherent in the company’s mission. It invokes the communal, farm-to-table vibes the company tries to create at their events, and the custom-made icons and hand-written stylizing invites their students and clients to ‘get their hands dirty’ in the work of connection and gathering.